I was asked to create a look and feel for the Markenfilm relaunch. The main idea was to unite the online presence of the Markenfilm group in one website. We wanted the site to have a classical editorial look, visually minimal, having the main focus on the works. Playing around with the logo was the first step I took as the identity for the daughter company Markenfilm crossing was not yet established. I stayed very low key on the text side just viewing the title of the project and used typographical elements as part of the design. I placed the main navigation in the center and have the logo alternated on each landing page, as if it was a homepage of it's own. This way the concept of the umbrella and connection between the companies would be clear for the user. Agency: GrimmGallum&Holtapples