Role: Senior UX Designer / Information Architect
The revival of the employee magazine, which has been out of circulation for 2 years, was to be launched in a digital channel. A shift from internal communications to external communications. A magazine accessible to employees and a wide audience.
The user experience strategy and information architecture was developed parallel to a content strategy. A persona development available accelerated my research and understanding of the project.
I opted to begin with a user journey to understand the touchpoints and behaviour of the employees. In the journey I discovered that private media will play an important role for both user and stakeholder. While analysing the content, I spotted two different user behaviours for reading the magazine.
The outcome of my understanding and approach was reflected on the design of a homepage, landing and article page.
The final outcome was a design and prototype of a home, landing and article page. A navigation model based on tags was supported by a sitemap.
Sparring with: Content strategiest and creative director.