KÄRCHER

Intranet Relaunch

Role: Senior UX Designer / Information Architect

The Challenge

For the past 11 years the intranet has been the platform for internal communication and collaboration. During this time the information architecture has evolved to extreme complexity.

The internal communication is only catering HQ and Germany. The majority of the content linking to documents.

We were about to challenge workflows, communication strategy and the digital transformation.

Tasks & Deliverables

  • Core concept user experience
  • Workshops and presentations
  • Wireframes and prototypes
  • Support interface design

Approach

Considering the spectrum of touchpoints we had to cover, we took a holistic design approach. A key success factor for any project of this magnitude is to set goals and have a good flexible plan. More than that, we had constant communication with the client who we actively involved in the process.

Our task at this stage was to discover a possible solution. Point out argumentatively bottlenecks that we might encounter.

Our goal was to provide a rough concept setting the foundation for the fine concept at a later stage.

Facilitating the process

Due to the time constrains and remote team work it was important to use a diverse methods to facilitate the process and decision making.

Discovery

  • Affinity diagrams
  • Backcasting methods
  • Gather User insights
  • Analytics analysis
  • Alignment and validation
  • Stakeholder communication
  • Heuristic Evaluation

Information Architecture & UX Methods

  • Card sorting
  • Content definition
  • Rapid-user-tests
  • Association analysis
  • Tree test
  • Kano model
  • Wireframes, prototypes and cognitive walkthroughs

Information Architecture

To understand the content and information flow, a taxonomies workshop was conducted. The agency embodied the expert and outsider perspective. Our aim was to challenge the outcome and understanding with Kärcher team -representing the insider view.

Wireframing & Prototyping

During the wireframing phase questions regarding features surfaced. To facilitate the decision making process we use the Kano model. UI Kits and prototypes were delivered complementary to the look & feel.

Great team with amazing results: Senior digital consultant, senior art director, Kärcher IT, Kärcher IKK.