/* ===================================================================
   landing.css · landing page (structure: Figma 02-Landing Reference, node 92:1714)
   Colours: tokens/colors.json (Foundation colors). Type: tokens/typography.json.
   Spacing and motion: tokens/spacing.json. Direction: metic.studio
   (one accent, guides, mono counters, scroll-built story). No square corners.
   =================================================================== */
@property --lift{syntax:'<length>';inherits:false;initial-value:0px}

:root{
  /* foundation */
  --charcoal:#191C23;--teal:#52756F;--crimson:#E23657;--crimson-deep:#C12B46;--sand:#F8EFE1;--white:#FFFFFF;
  --charcoal-light:#D9DDE4;--teal-light:#C9D7D3;--crimson-light:#E7C8D0;--sand-light:#F7F1E8;
  /* derived (mixes of the duotone pair, never new hues) */
  --ink-2:#4B5059;                       /* charcoal 75% on white: secondary text on light (8.3:1) */
  --line-art:rgba(217,221,228,.42);      /* illustration strokes on charcoal */
  --line-d:rgba(217,221,228,.14);        /* hairlines on dark */
  --line-l:rgba(25,28,35,.14);           /* hairlines on light */

  /* type */
  --font:'Mulish','Mulish Fallback','Avenir Next','Segoe UI',system-ui,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,monospace;
  --fs-display:clamp(52px,7vw,100px);--fs-h1:clamp(44px,4.8vw,68px);--fs-h2:clamp(40px,4.8vw,68px);
  --fs-statement:clamp(36px,3.8vw,54px);--fs-question:clamp(30px,3.2vw,46px);--fs-h3l:clamp(30px,2.8vw,40px);
  --fs-h3:clamp(24px,2.2vw,31px);--fs-quote:clamp(22px,2.2vw,31px);--fs-lede-strong:clamp(18px,1.55vw,22px);
  --fs-lede:clamp(18px,1.5vw,21px);--fs-body:18px;--fs-small:16px;--fs-caption:15px;
  --fs-kicker:clamp(15px,1.25vw,18px);--fs-tag:clamp(13px,1.1vw,16px);--fs-ribbon:clamp(12px,1vw,14px);
  --fs-counter:clamp(36px,3.9vw,56px);

  /* spacing */
  --gutter:clamp(20px,5vw,64px);
  --content:min(1120px,100% - 2 * var(--gutter));
  --edge:max(var(--gutter),calc((100% - 1120px) / 2));
  --section-y:clamp(96px,11vw,168px);
  --r-tail:10px;--r-sm:22px;--r-card:28px;

  /* motion */
  --ease:cubic-bezier(.23,1,.32,1);--ease-io:cubic-bezier(.45,0,.25,1);
}

/* Metric-matched Arial shown while Mulish loads */
@font-face{font-family:'Mulish Fallback';src:local('Arial'),local('ArialMT'),local('Helvetica Neue'),local('Helvetica');size-adjust:104.1%;ascent-override:96.5%;descent-override:24%;line-gap-override:0%}

*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%;overflow-x:clip}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{font-family:var(--font);font-size:var(--fs-body);line-height:1.6;background:var(--charcoal);color:var(--white);-webkit-font-smoothing:antialiased;overflow-x:clip}
::selection{background:var(--crimson);color:var(--white)}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
ul,ol{list-style:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:fixed;left:16px;top:16px;z-index:100;padding:12px 20px;border-radius:999px;background:var(--white);color:var(--charcoal);text-decoration:none;transform:translateY(-200%)}
.skip:focus{transform:none}

/* section contexts */
.dark{--bg:var(--charcoal);--fg:var(--white);--fg-2:var(--charcoal-light);--line:var(--line-d);--pill-hover:var(--white);--pill-hover-fg:var(--charcoal);--focus:var(--white);background:var(--bg);color:var(--fg)}
.light{--bg:var(--white);--fg:var(--charcoal);--fg-2:var(--ink-2);--line:var(--line-l);--pill-hover:var(--charcoal);--pill-hover-fg:var(--white);--focus:var(--crimson-deep);background:var(--bg);color:var(--fg)}
.problem{--bg:var(--sand);--fg:var(--charcoal);--fg-2:var(--ink-2);--line:var(--line-l);--pill-hover:var(--charcoal);--pill-hover-fg:var(--white);--focus:var(--crimson-deep);background:linear-gradient(160deg,var(--sand-light),var(--sand));color:var(--fg)}
:focus-visible{outline:2px solid var(--focus,var(--white));outline-offset:4px;border-radius:999px}

.wrap{width:var(--content);margin:0 auto}
.chapter-s{padding:var(--section-y) 0;position:relative}

/* type roles */
h1,h2,h3,h4{font-weight:800;color:inherit}
h2{font-size:var(--fs-h2);line-height:.98;letter-spacing:-.04em;text-wrap:balance;max-width:14ch}
h3{font-size:var(--fs-h3);line-height:1.05;letter-spacing:-.025em}
h4{font-size:18px;line-height:1.2;letter-spacing:-.01em;font-weight:700}
p{max-width:62ch;color:var(--fg-2);text-wrap:pretty}
.lede{font-size:var(--fs-lede);line-height:1.55;max-width:52ch}
.hl-line{display:block;text-wrap:balance}
.ln-mask{padding-bottom:.18em;margin-bottom:-.18em}

/* ------------------------------------------------------------------
   Pill button · fill wipes in from the left, arrow nudges (quiet)
   Md/Lg labels are 19–20px bold = large text, so white on crimson passes.
   Sm labels are small, so Sm uses crimson-deep.
   ------------------------------------------------------------------ */
.pill{--pf:var(--crimson);--pl:var(--white);position:relative;isolation:isolate;overflow:hidden;display:inline-flex;align-items:center;gap:14px;min-height:58px;padding:7px 7px 7px 26px;border-radius:999px;background:var(--pf);color:var(--pl);border:1.5px solid transparent;font-size:19px;font-weight:700;letter-spacing:-.01em;line-height:1.25;text-decoration:none;white-space:nowrap;cursor:pointer;transition:color .35s var(--ease)}
.pill::before{content:"";position:absolute;z-index:-1;inset:0;border-radius:inherit;background:var(--pill-hover,var(--white));transform:scaleX(0);transform-origin:left;transition:transform .45s var(--ease)}
.pill__bullet{flex:none;display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--charcoal);color:var(--white);transition:background .35s var(--ease),color .35s var(--ease)}
.pill__bullet svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;transition:transform .35s var(--ease)}
.pill:active{transform:scale(.98)}
@media (hover:hover){
  .pill:hover,.case:hover .pill{color:var(--pill-hover-fg,var(--charcoal))}
  .pill:hover::before,.case:hover .pill::before{transform:scaleX(1)}
  .pill:hover .pill__bullet svg,.case:hover .pill__bullet svg{transform:translateX(3px)}
  .pill:hover .pill__bullet{background:var(--crimson)}
}
.pill--sm{--pf:var(--crimson-deep);min-height:44px;padding:5px 5px 5px 18px;gap:10px;font-size:15px}
.pill--sm .pill__bullet{width:34px;height:34px}
.pill--sm .pill__bullet svg{width:14px;height:14px}
.pill--lg{min-height:70px;padding-left:34px;font-size:20px}
.pill--lg .pill__bullet{width:54px;height:54px}
.pill--ghost{--pf:transparent;--pl:var(--fg);border-color:var(--fg)}
.pill--ghost .pill__bullet{background:var(--fg);color:var(--bg)}
.pill--ghost::before{background:var(--fg)}
@media (hover:hover){ .pill--ghost:hover,.case:hover .pill--ghost{color:var(--bg)} }
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px 16px}

/* ------------------------------------------------------------------
   Ghost image · a blurred 24px preview of the real picture plus a soft
   shimmer sits in the frame until the image has decoded, then the photo
   fades in over it. No-JS: images show normally.
   ------------------------------------------------------------------ */
.ghost{position:relative;background-color:var(--sand-light);isolation:isolate}
.ghost--dark{background-color:var(--charcoal)}
.ghost::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--lqip) center/cover no-repeat;filter:blur(18px) saturate(.9);transform:scale(1.08);transition:opacity .8s var(--ease)}
.ghost::after{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(100deg,transparent 30%,rgba(255,255,255,.18) 50%,transparent 70%) 0 0/250% 100% no-repeat;animation:shimmer 1.6s var(--ease-io) infinite;transition:opacity .5s var(--ease)}
.ghost--dark::after{background-image:linear-gradient(100deg,transparent 30%,rgba(217,221,228,.08) 50%,transparent 70%)}
.js .ghost picture img,.js .ghost > img{opacity:0;transition:opacity .9s var(--ease)}
.ghost.is-loaded picture img,.ghost.is-loaded > img{opacity:1}
.ghost.is-loaded::after{opacity:0;animation:none}
.ghost.is-loaded::before{opacity:0;transition-delay:.9s}
html:not(.js) .ghost::after{display:none}
@keyframes shimmer{from{background-position:150% 0}to{background-position:-50% 0}}
.ghost picture{display:contents}
.hero__lens picture{display:contents}

/* glows: teal light, the only "lighting" on dark sections */
.glow{position:absolute;z-index:0;border-radius:50%;pointer-events:none;background:radial-gradient(circle,rgba(82,117,111,.42) 0%,rgba(82,117,111,0) 68%)}

/* ------------------------------------------------------------------
   Nav · floating pill
   ------------------------------------------------------------------ */
/* The nav stays on screen the whole page. Past the hero it folds into a compact pill on the right:
   brand, CTA and a menu button that opens the links in a dark panel. */
.nav{position:fixed;z-index:50;top:16px;left:0;right:0;padding:0 var(--gutter);pointer-events:none}
.nav__bar{pointer-events:auto;position:relative;max-width:1176px;margin:0 max(0px,(100% - 1176px) / 2) 0 auto;transition:background .5s var(--ease);display:flex;align-items:center;gap:8px;padding:6px 6px 6px 8px;border-radius:999px;background:rgba(25,28,35,.72);-webkit-backdrop-filter:blur(14px) saturate(140%);backdrop-filter:blur(14px) saturate(140%);box-shadow:0 10px 30px -18px rgba(0,0,0,.6)}
.nav__brand{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;background:var(--white);color:var(--charcoal);font-weight:800;font-size:15px;letter-spacing:-.02em;text-decoration:none;transition:transform .5s var(--ease)}
.nav__brand:hover{transform:rotate(-12deg)}
.nav__links{display:flex;gap:2px;margin:0 auto}
.nav__links a{position:relative;display:inline-flex;align-items:center;min-height:44px;padding:0 16px;border-radius:999px;font-size:15px;font-weight:500;text-decoration:none;color:var(--charcoal-light);transition:color .3s var(--ease),background .3s var(--ease)}
.nav__links a:hover{color:var(--white);background:rgba(217,221,228,.08)}
.nav__links a::after{content:"";position:absolute;left:50%;bottom:6px;width:5px;height:5px;margin-left:-2.5px;border-radius:50%;background:var(--crimson);transform:scale(0);transition:transform .35s var(--ease)}
.nav__links a.is-active{color:var(--white);font-weight:800}
.nav__links a.is-active::after{transform:scale(1)}
.nav__cta{--pill-hover:var(--white);--pill-hover-fg:var(--charcoal)}
.nav__toggle{display:none;flex:none;position:relative;width:46px;height:46px;border-radius:50%;background:rgba(217,221,228,.1);box-shadow:inset 0 0 0 1px rgba(217,221,228,.24);transition:background .3s var(--ease),box-shadow .3s var(--ease)}
.nav__toggle:hover,.nav.is-open .nav__toggle{background:rgba(217,221,228,.18);box-shadow:inset 0 0 0 1px rgba(217,221,228,.42)}
.nav__toggle span{position:absolute;left:14px;right:14px;height:2px;border-radius:2px;background:var(--white);transition:transform .35s var(--ease)}
.nav__toggle span:first-child{top:18px}
.nav__toggle span:last-child{top:26px}
.nav.is-open .nav__toggle span:first-child{transform:translateY(4px) rotate(45deg)}
.nav.is-open .nav__toggle span:last-child{transform:translateY(-4px) rotate(-45deg)}
@media (min-width:961px){
  .nav.is-compact .nav__bar{max-width:276px;background:rgba(25,28,35,.86);transform-origin:right center;animation:navFold .5s var(--ease) both}
  .nav.is-unfold .nav__bar{transform-origin:right center;animation:navFold .5s var(--ease) both}
  .nav.is-compact .nav__cta{margin-left:auto}
  .nav.is-compact .nav__toggle{display:block;animation:navIn .45s var(--ease) both}
  .nav.is-compact .nav__links{position:absolute;top:calc(100% + 10px);left:0;right:0;flex-direction:column;gap:4px;margin:0;padding:12px;border-radius:var(--r-card);background:var(--charcoal);box-shadow:0 20px 40px -20px rgba(0,0,0,.6);opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .3s,transform .4s var(--ease),visibility 0s .4s}
  .nav.is-compact .nav__links a{display:flex;min-height:52px;font-size:19px;padding:0 18px}
  .nav.is-compact .nav__links a::after{left:auto;right:20px;bottom:auto;top:50%;margin:-2.5px 0 0}
  .nav.is-compact.is-open .nav__links{opacity:1;visibility:visible;transform:none;transition:opacity .3s,transform .4s var(--ease)}
}
@keyframes navIn{from{opacity:0}to{opacity:1}}
/* the bar changes size in one step; only transform and opacity animate */
@keyframes navFold{from{opacity:0;transform:translateY(-6px) scale(.97)}to{opacity:1;transform:none}}

/* ------------------------------------------------------------------
   01 · Hero · photo with a data lens (metic "look underneath")
   ------------------------------------------------------------------ */
.hero{position:relative;overflow:hidden;min-height:max(780px,100svh);display:flex;align-items:flex-end;padding:150px 0 clamp(64px,8vw,104px)}
.glow--hero{width:780px;height:780px;left:-300px;bottom:-320px}
/* Figma 168:1852 close-up: a fixed 689:900 crop, so every breakpoint shows the same framing */
.hero__media{position:absolute;z-index:0;top:0;right:1.8%;width:min(47.85%,calc(max(780px,100svh) * .7656));aspect-ratio:689/900;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 14%),linear-gradient(0deg,transparent 0,#000 30%);-webkit-mask-composite:source-in;
  mask-image:linear-gradient(90deg,transparent 0,#000 14%),linear-gradient(0deg,transparent 0,#000 30%);mask-composite:intersect}
.hero__img,.hero__lens img{display:block;width:100%;height:100%;object-fit:cover}
.hero__lens{position:absolute;inset:0;clip-path:circle(0px at var(--lx,60%) var(--ly,40%));transition:clip-path .55s var(--ease);pointer-events:none}
.hero__lens img{filter:grayscale(1) contrast(1.35) brightness(.62)}
.hero__data{position:absolute;inset:0;width:100%;height:100%}
#lens-dots circle{fill:var(--teal-light)}
.hero__dots{opacity:.5}
.hero__marks path{fill:none;stroke:var(--crimson);stroke-width:1.5;stroke-linecap:round}
.hero__marks .hero__contour{stroke:var(--teal-light);stroke-dasharray:3 6;stroke-width:1.2}
.hero__readout{position:absolute;left:var(--lx,60%);top:var(--ly,40%);transform:translate(-50%,132px);font-family:var(--mono);font-size:12px;color:var(--white);white-space:nowrap;padding:4px 10px;border-radius:999px;background:rgba(25,28,35,.7)}
.hero__readout{opacity:0;transition:opacity .35s var(--ease);pointer-events:none}
.hero__media.is-looking .hero__readout{opacity:1}
.hero__media.is-looking .hero__lens{clip-path:circle(120px at var(--lx,60%) var(--ly,40%))}
.hero__ring{position:absolute;z-index:2;left:var(--lx,60%);top:var(--ly,40%);width:240px;height:240px;margin:-120px 0 0 -120px;border-radius:50%;border:1px solid var(--crimson);opacity:0;transform:scale(.6);transition:opacity .4s var(--ease),transform .55s var(--ease);pointer-events:none}
.hero__media.is-looking .hero__ring{opacity:1;transform:none}
.hero__inner{position:relative;z-index:2;pointer-events:none}
.hero__inner a,.hero__inner p,.hero__inner h1{pointer-events:auto}
.hero__inner p,.hero__inner h1{width:fit-content}
.hero__kicker{font-size:var(--fs-kicker);font-weight:700;letter-spacing:-.01em;line-height:1.2;color:var(--fg-2);margin-bottom:22px}
.hero__title{font-size:var(--fs-h1);line-height:1.02;letter-spacing:-.04em;font-weight:800;color:var(--white)}
.hero__title em{font-style:normal;color:var(--crimson)}
.row{display:block;overflow:clip;padding-bottom:.14em;margin-bottom:-.14em}
.row__in{display:block}
.hero__sub{margin-top:28px;max-width:560px;font-size:var(--fs-lede-strong);line-height:1.25;letter-spacing:-.015em;font-weight:700;color:var(--fg-2)}
.hero .actions{margin-top:44px}
.js .hero__title,.js [data-hero]{visibility:hidden;animation:gate 0s 2.5s forwards}
@keyframes gate{to{visibility:visible}}

/* ------------------------------------------------------------------
   02 · Trusted evidence ribbon
   ------------------------------------------------------------------ */
.ribbon{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden}
.ribbon__viewport{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.ribbon__track{display:flex;width:max-content;animation:drift 90s linear infinite}
.ribbon:hover .ribbon__track,.ribbon__viewport:focus-visible .ribbon__track{animation-play-state:paused}
.ribbon__list{display:flex;flex:none}
.ribbon__list li{display:flex;align-items:center;gap:clamp(48px,6vw,96px);padding-right:clamp(48px,6vw,96px);min-height:104px;font-size:var(--fs-ribbon);font-weight:600;letter-spacing:.34em;text-transform:uppercase;color:rgba(217,221,228,.72);white-space:nowrap;transition:color .6s var(--ease)}
.ribbon__list li::after{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--crimson)}
.ribbon__list li:hover{color:var(--white)}
@keyframes drift{to{transform:translateX(-50%)}}

/* ------------------------------------------------------------------
   03 · What I offer · build sequence
   Default (no JS, reduced motion, mobile): three stacked chapters.
   .build.is-pinned (desktop + motion): one stage, chapters overlaid,
   scroll draws the line art (metic.studio "build").
   ------------------------------------------------------------------ */
.build{position:relative}
.build__stage{position:relative;overflow:hidden;padding:var(--section-y) 0;display:grid;gap:clamp(80px,9vw,140px)}
.glow--build{width:1400px;height:420px;left:50%;top:-240px;margin-left:-700px}
.build__grid,.build__guides,.build__rail,.build__skip{display:none}
.build__hud{width:var(--content);margin:0 auto;display:flex;justify-content:space-between;align-items:baseline;gap:24px;position:relative;z-index:2}
.build__count{display:none;font-family:var(--mono);font-weight:300;font-size:var(--fs-counter);line-height:1;letter-spacing:-.02em;color:rgba(217,221,228,.38);max-width:none}
.build__count small{font-size:.38em;margin-left:4px}
.build__event{display:inline-flex;align-items:center;gap:12px;font-size:var(--fs-tag);font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:rgba(217,221,228,.7);line-height:1.25;max-width:none}
.live{position:relative;flex:none;width:8px;height:8px;border-radius:50%;background:var(--crimson)}
.live::after{content:"";position:absolute;inset:-5px;border-radius:50%;border:1px solid var(--crimson);animation:live 2.4s var(--ease-io) infinite}
@keyframes live{0%{transform:scale(.4);opacity:1}100%{transform:scale(1.8);opacity:0}}

.chapter{position:relative;z-index:1;width:var(--content);margin:0 auto;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px clamp(40px,7vw,112px);align-items:center}
.chapter__tag{grid-column:1 / -1;font-size:var(--fs-tag);font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--white);line-height:1.25}
.chapter__art{margin:0;width:100%;max-width:500px}
.chapter__art svg{width:100%;height:auto;overflow:visible}
.chapter--redesign .chapter__art{order:2;justify-self:end}
.chapter__text{max-width:460px;padding-top:28px;border-top:1px solid var(--line-d);position:relative}
.chapter__text::before{content:"";position:absolute;left:0;top:-1px;width:56px;height:1px;background:var(--crimson)}
.chapter__index{display:none;font-family:var(--mono);font-size:12px;color:rgba(217,221,228,.5);margin-bottom:14px;align-items:center;gap:10px}
.chapter__index i{display:inline-block;width:28px;height:1px;background:currentColor}
.chapter__title{font-size:var(--fs-h3l);line-height:1;letter-spacing:-.035em;color:var(--crimson);margin-bottom:18px}
.chapter__text p:last-child{font-size:var(--fs-body);line-height:1.6;color:var(--fg-2)}

/* line-art tokens */
.chapter__art .ln{fill:none;stroke:var(--line-art);stroke-width:1;stroke-linecap:round;stroke-linejoin:round}
.chapter__art .ln.grad{stroke-width:1.1}
.chapter__art .ln.fine{stroke:rgba(217,221,228,.6)}
.chapter__art .ln.faint{opacity:.55}
.chapter__art .ln.sig-ln{stroke:var(--crimson)}
.chapter__art .sig{fill:var(--crimson)}
.chapter__art .sig.halo{opacity:.12}
.chapter__art .halo-soft{fill:rgba(217,221,228,.08)}
.chapter__art .stop-a{stop-color:var(--charcoal-light);stop-opacity:.28}
.chapter__art .stop-b{stop-color:var(--charcoal);stop-opacity:0}
.chapter__art .stop-t{stop-color:var(--teal-light)}
.chapter__art .stop-c{stop-color:var(--crimson)}
.chapter__art .art-label{font-family:var(--font);font-size:13px;font-weight:700;letter-spacing:.32em;fill:rgba(217,221,228,.55)}

/* pinned stage */
.build.is-pinned .build__stage{display:block;height:100svh;min-height:680px;padding:0}
.build.is-pinned .build__grid{display:block;position:absolute;inset:0;background-image:radial-gradient(rgba(217,221,228,.12) 1px,transparent 1.2px);background-size:24px 24px;-webkit-mask-image:radial-gradient(ellipse at 50% 48%,#000 20%,transparent 72%);mask-image:radial-gradient(ellipse at 50% 48%,#000 20%,transparent 72%)}
.build.is-pinned .build__guides{display:block;position:absolute;inset:0;pointer-events:none}
.build__gx,.build__gy{position:absolute;background:var(--line-d)}
.build__gx{left:0;right:0;top:48%;height:1px;transform-origin:left}
.build__gy{top:0;bottom:0;left:50%;width:1px;transform-origin:top}
.build__box{position:absolute;left:50%;top:48%;width:min(36vw,500px);aspect-ratio:474/443;transform:translate(-50%,-50%);border:1px dashed rgba(217,221,228,.22);border-radius:6px}
.build__measure{position:absolute;right:0;bottom:-24px;font-family:var(--mono);font-size:11px;color:var(--crimson);white-space:nowrap}
.build.is-pinned .build__hud{position:absolute;z-index:3;top:110px;left:var(--edge);right:var(--edge);width:auto;margin:0;flex-direction:column;align-items:flex-end;gap:14px}
.build.is-pinned .build__count{display:block}
.build.is-pinned .chapter{position:absolute;inset:0;width:auto;margin:0;display:block}
.build.is-pinned .chapter__tag{position:absolute;top:118px;left:var(--edge)}
.build.is-pinned .chapter__art{position:absolute;inset:0 0 4% 0;margin:auto;width:min(36vw,500px);height:calc(min(36vw,500px) * .935);max-width:none}
.build.is-pinned .chapter__text{position:absolute;left:var(--edge);bottom:clamp(48px,7vh,80px);width:min(420px,32vw)}
.build.is-pinned .chapter__index{display:flex}
.build.is-pinned .build__rail{display:flex;position:absolute;z-index:3;right:var(--edge);top:50%;transform:translateY(-50%);flex-direction:column;gap:6px}
.build__rail button{display:flex;align-items:center;justify-content:flex-end;gap:10px;min-height:36px;padding:0 4px;font-size:13px;font-weight:700;color:rgba(217,221,228,.45);transition:color .35s var(--ease)}
.build__rail button span{order:2;width:8px;height:8px;border-radius:50%;border:1px solid currentColor;transition:background .35s var(--ease),border-color .35s var(--ease),transform .35s var(--ease)}
.build__rail button:hover,.build__rail button.is-on{color:var(--white)}
.build__rail button.is-on span{background:var(--crimson);border-color:var(--crimson);transform:scale(1.25)}
.build.is-pinned .build__skip{display:grid;place-items:center;position:absolute;z-index:3;right:var(--edge);bottom:clamp(48px,7vh,80px);width:46px;height:46px;border-radius:50%;border:1px solid var(--line-d);color:var(--charcoal-light);transition:background .35s var(--ease),color .35s var(--ease)}
.build__skip svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.build__skip:hover{background:var(--white);color:var(--charcoal)}

/* ------------------------------------------------------------------
   04 · ICP problem
   ------------------------------------------------------------------ */
.problem h2{max-width:none}
.problem__body{margin-left:clamp(0px,18vw,258px);max-width:560px;margin-top:clamp(28px,3vw,40px)}
.problem__index,.problem__rail{display:none}
.cards{display:grid;gap:20px}
.msg{position:relative}
.msg__bubble{background:var(--white);border-radius:var(--r-card) var(--r-card) var(--r-card) var(--r-tail);padding:26px 30px 24px;box-shadow:0 24px 50px -30px rgba(25,28,35,.35)}
.msg__label{font-size:13px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--crimson-deep);margin-bottom:12px}
.msg__q{font-size:var(--fs-quote);font-weight:800;letter-spacing:-.03em;line-height:1.1;color:var(--charcoal);margin-bottom:10px;max-width:none}
.msg__bubble p:last-child{font-size:var(--fs-small);color:var(--ink-2)}
.msg__typing{position:absolute;left:0;top:0;display:flex;gap:6px;padding:16px 20px;border-radius:999px;background:var(--white);opacity:0;pointer-events:none}
.msg__typing i{width:7px;height:7px;border-radius:50%;background:var(--charcoal);animation:typing 1s var(--ease-io) infinite}
.msg__typing i:nth-child(2){animation-delay:.15s}
.msg__typing i:nth-child(3){animation-delay:.3s}
@keyframes typing{0%,60%,100%{transform:none;opacity:.35}30%{transform:translateY(-4px);opacity:1}}
/* pinned card swap (desktop + motion): one stage, cards share a slot */
.problem.is-pinned{padding:0}
.problem.is-pinned .problem__stage{position:relative;height:100svh;min-height:700px;display:flex;align-items:center;overflow:hidden}
.problem.is-pinned .problem__inner{width:var(--content)}
.problem.is-pinned .cards{gap:0;margin-top:48px}
.problem.is-pinned .msg{grid-area:1 / 1;align-self:start;transform-origin:50% 0}
.problem.is-pinned .problem__index{display:flex;align-items:center;gap:10px;font-family:var(--mono);font-size:12px;color:var(--ink-2)}
.problem__index i{display:inline-block;width:28px;height:1px;background:currentColor}
.problem.is-pinned .punch{margin-top:clamp(40px,6vh,72px)}
.problem.is-pinned .problem__rail{display:flex;position:absolute;right:var(--edge);top:50%;transform:translateY(-50%);flex-direction:column;gap:6px}
.problem__rail button{display:flex;align-items:center;justify-content:flex-end;gap:10px;min-height:36px;padding:0 4px;font-size:13px;font-weight:700;color:var(--ink-2);transition:color .35s var(--ease)}
.problem__rail button span{order:2;width:8px;height:8px;border-radius:50%;border:1px solid currentColor;transition:background .35s var(--ease),border-color .35s var(--ease),transform .35s var(--ease)}
.problem__rail button:hover,.problem__rail button.is-on{color:var(--charcoal)}
.problem__rail button.is-on span{background:var(--crimson);border-color:var(--crimson);transform:scale(1.25)}
.punch{margin-top:clamp(64px,7vw,96px);font-size:var(--fs-lede-strong);font-weight:700;letter-spacing:-.015em;line-height:1.25;color:var(--charcoal);max-width:30ch}

/* ------------------------------------------------------------------
   05 · How it works
   ------------------------------------------------------------------ */
.how__top{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(40px,6vw,96px);align-items:end}
.how__top h2{max-width:12ch}
.how__top .lede{margin:0 0 .5em;color:var(--fg-2)}
.how__k{margin:clamp(80px,9vw,120px) 0 28px}
.runs{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.runs::before,.runs::after{content:"";position:absolute;top:21px;left:22px;right:calc(25% - 2px);height:1px;background:var(--line-d)}
.runs::after{background:var(--crimson);transform:scaleX(var(--p,1));transform-origin:left}
.js .runs{--p:0}
.runs li{position:relative;z-index:1}
.runs__n{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--charcoal);border:1.5px solid var(--crimson);color:var(--crimson);font-size:15px;font-weight:800;letter-spacing:.02em;margin-bottom:20px;transition:background .3s,color .3s}
.runs li:hover .runs__n{background:var(--crimson);color:var(--white)}
.runs h4{color:var(--white);margin-bottom:6px}
.runs p{font-size:var(--fs-caption)}
.how__intro{color:var(--white)!important;margin-top:-10px}
/* playing cards: the four outputs fan out of a deck */
.deck{position:relative;width:1120px;max-width:100%;height:450px;margin:clamp(40px,5vw,64px) auto 0;--f:1}
.js .deck{--f:0}
.deck__card{--x0:426px;--y0:20px;position:absolute;left:0;top:0;width:268px;height:380px;border-radius:var(--r-card);background:var(--white);display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;padding:30px 22px;text-align:center;box-shadow:0 30px 60px -32px rgba(0,0,0,.65),0 0 0 1px rgba(25,28,35,.06);
  transform:translate(calc(var(--x0) + (var(--x) - var(--x0)) * var(--f)),calc(var(--y0) + (var(--y) - var(--y0)) * var(--f) - var(--lift))) rotate(calc(var(--r) * var(--f) * (1 - var(--lift) / 40px)));transition:--lift .45s var(--ease);outline-offset:6px}
.deck__card:hover,.deck__card:focus-visible{--lift:22px;z-index:5}
/* Deliverable art (assets/img/landing/deliverable-backgrounds): line drawings in the lower part of each card, copy above */
.deck__card{--art:none;justify-content:flex-start;align-items:flex-start;text-align:left;gap:14px;padding:28px 24px;color:var(--white);
  background:var(--art) center bottom / cover no-repeat,linear-gradient(135deg,#30151e,var(--charcoal));box-shadow:0 30px 60px -32px rgba(0,0,0,.75),inset 0 0 0 1px rgba(231,200,208,.08)}
.deck__card:nth-child(1){--art:url(../img/landing/deliverable-backgrounds/workflow-evidence.svg)}
.deck__card:nth-child(2){--art:url(../img/landing/deliverable-backgrounds/ai-opportunities.svg)}
.deck__card:nth-child(3){--art:url(../img/landing/deliverable-backgrounds/future-state-blueprint.svg)}
.deck__card:nth-child(4){--art:url(../img/landing/deliverable-backgrounds/validation-roadmap.svg)}
.deck__card .deck__chip{background:rgba(226,54,87,.22);box-shadow:inset 0 0 0 1px rgba(226,54,87,.32);color:var(--white)}
.deck__card .deck__text{max-width:none;font-size:15px;line-height:1.45;color:var(--charcoal-light)}
.deck__chip{display:inline-flex;align-items:center;min-height:48px;padding:12px 24px;border-radius:999px;background:var(--teal);color:var(--white);font-size:16px;font-weight:800;letter-spacing:-.01em;line-height:1.2;text-align:center}
.deck__text{max-width:26ch;font-size:var(--fs-small);line-height:1.5;color:var(--ink-2)}
.how__cta{margin-top:clamp(40px,5vw,64px)}

/* ------------------------------------------------------------------
   06 · Use cases
   ------------------------------------------------------------------ */
.cases h2{max-width:13ch}
.cases__grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:clamp(24px,4vw,56px);margin-top:clamp(40px,5vw,72px);align-items:start}
.case{display:flex;flex-direction:column;text-decoration:none;color:var(--charcoal);border-radius:var(--r-card)}
.case--b{margin-top:clamp(0px,10vw,140px)}
/* Figma 168:2104: the art is a transparent cutout that fills the 4:3 frame, no background */
.case__media{position:relative;overflow:hidden;border-radius:var(--r-card);aspect-ratio:4/3}
.case__media.ghost{background-color:transparent}
.case__media img{display:block;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease)}
.case:hover .case__media img{transform:scale(1.05)}
/* Feedback Intelligence: review bubbles floating on white (Figma 168:2127) */
.case__media--art{background:transparent;overflow:visible;display:flex;flex-direction:column;justify-content:center;gap:16px;padding:clamp(16px,3vw,40px) 0}
.fi{position:relative;align-self:flex-start;display:inline-flex;align-items:center;gap:12px;max-width:calc(100% - 24px);padding:12px 12px 12px 20px;border-radius:22px 22px 22px 8px;background:var(--white);color:var(--charcoal);box-shadow:3px 4px 6px rgba(0,0,0,.25);font-size:clamp(14px,1.3vw,17px);font-weight:700;line-height:1.25;transition:transform .7s var(--ease)}
.fi i{flex:none;white-space:nowrap;font-style:normal;padding:5px 12px;border-radius:999px;background:var(--crimson-deep);color:var(--white);font-size:13px}
.fi--1{margin-left:10%}
.fi--2{margin-left:19%}
.fi--2 i{background:var(--charcoal)}
.fi--3{margin-left:13%}
.fi--3 i{background:var(--teal)}
.case:hover .fi--1{transform:translateX(10px)}
.case:hover .fi--2{transform:translateX(-8px)}
.case:hover .fi--3{transform:translateX(14px)}
.case__body{padding:24px 4px 0}
.case__tag{font-size:15px;font-weight:800;color:var(--charcoal);margin-bottom:10px}
.case h3{font-size:var(--fs-h3l);letter-spacing:-.035em;line-height:1.02;margin-bottom:20px}
.case h4{font-size:15px;margin:16px 0 4px}
.case p{font-size:var(--fs-small);max-width:420px}
.case__go{margin-top:26px}
.js [data-wipe]{clip-path:inset(0 0 100% 0 round var(--r-card))}

/* ------------------------------------------------------------------
   07 · About
   ------------------------------------------------------------------ */
.about{padding-top:clamp(40px,5vw,64px);overflow-x:clip}
.about__grid{display:grid;grid-template-columns:428px minmax(0,425px);justify-content:start;gap:clamp(48px,7vw,100px);align-items:start}
/* Portrait: a cutout in a circle, marked by hand like a frame picked on a contact sheet */
.about__media{position:relative;margin:26px 0 0;aspect-ratio:428/454}
.about__photo{position:absolute;inset:0;overflow:hidden;background-color:var(--white)}
.about__photo img{display:block;width:100%;height:100%;object-fit:contain;transition:transform 1.2s var(--ease)}
.about__marks{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none;fill:none}
.about__loop{stroke:var(--crimson);stroke-width:1.6;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:0}
.about__cross{stroke:var(--crimson);stroke-width:1.2;transform-box:view-box;transform-origin:416px 1px;transition:transform .9s var(--ease)}
@media (hover:hover){
  .about__media:hover .about__photo img{transform:scale(1.02)}
  .about__media:hover .about__cross{transform:rotate(90deg)}
}
.about__kicker{font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--crimson-deep);margin-bottom:14px}
.about__text h2{font-size:clamp(44px,4.9vw,70px);font-weight:900;line-height:1.04;letter-spacing:-.035em;max-width:none}
.about__rule{position:relative;display:block;height:1px;margin:22px 0 28px;background:var(--line-l);transform-origin:left}
.about__rule::after{content:"";position:absolute;left:0;top:-.5px;width:51px;height:2px;border-radius:2px;background:var(--crimson)}
.about__text p:not(.about__kicker){font-size:var(--fs-small);line-height:1.6;color:var(--fg)}
.about__text p+p{margin-top:16px}
.about__ridge{display:block;width:180px;height:auto;margin-top:36px;overflow:visible}
.about__line{fill:none;stroke:var(--charcoal);stroke-width:1.4;stroke-linejoin:round;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:0}
.about__sun{fill:var(--crimson)}
.xp__row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin-top:clamp(56px,7vw,96px)}
.xp__box{display:flex;flex-direction:column;gap:8px;min-height:128px;padding:28px 24px 24px;border-radius:var(--r-sm);border:1px solid var(--line-l);transition:border-color .6s var(--ease),background .6s var(--ease)}
.xp__box b{font-size:15px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--charcoal)}
.xp__box span{font-size:var(--fs-caption);line-height:1.45;color:var(--ink-2)}
.xp__box:hover{border-color:var(--charcoal);background:var(--sand-light)}

/* ------------------------------------------------------------------
   09 · Closing
   ------------------------------------------------------------------ */
.close{position:relative;overflow:hidden;min-height:max(720px,100svh);display:flex;align-items:center;padding:var(--section-y) 0}
.glow--close{width:620px;height:620px;left:62%;top:52%;margin:-310px 0 0 -310px}
.close__inner{position:relative;z-index:1}
.close h2{font-size:var(--fs-display);line-height:.98;letter-spacing:-.04em;font-weight:900;max-width:13ch}
.close .lede{margin:28px 0 44px}
.close__small{margin-top:20px;font-size:var(--fs-caption)}

/* Footer */
.foot{border-top:1px solid var(--line)}
.foot__inner{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:12px 24px;padding:28px 0;font-size:var(--fs-caption)}
.foot a{display:inline-flex;min-height:44px;align-items:center;padding:0 18px;border-radius:999px;border:1px solid var(--line);font-weight:500;text-decoration:none;transition:background .3s,color .3s}
.foot a:hover{background:var(--white);color:var(--charcoal)}
.foot__links{display:flex;flex-wrap:wrap;gap:8px}

/* ------------------------------------------------------------------
   Responsive
   ------------------------------------------------------------------ */
@media (max-width:1260px){
  .deck{height:auto;width:100%;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
  .deck,.js .deck{--f:1}
  .deck__card{position:relative;width:auto;height:auto;aspect-ratio:auto;min-height:360px;transform:translateY(calc(var(--lift) * -1));background-size:auto 100%,auto;background-position:right bottom,0 0}
  .deck__card .deck__text{max-width:34ch;font-size:var(--fs-small);line-height:1.5}
  .deck__chip{font-size:15px;padding:10px 18px;text-align:center}
  .about__grid{grid-template-columns:minmax(0,.95fr) minmax(0,1fr)}
}
@media (max-width:960px){
  .nav__links{position:absolute;top:calc(100% + 10px);left:0;right:0;flex-direction:column;gap:4px;padding:12px;border-radius:var(--r-card);background:var(--charcoal);box-shadow:0 20px 40px -20px rgba(0,0,0,.6);opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .3s,transform .4s var(--ease),visibility 0s .4s}
  .nav__links a{display:flex;min-height:52px;font-size:19px;padding:0 18px}
  .nav__links a::after{left:auto;right:20px;bottom:auto;top:50%;margin:-2.5px 0 0}
  .nav.is-open .nav__links{opacity:1;visibility:visible;transform:none;transition:opacity .3s,transform .4s var(--ease)}
  .nav__toggle{display:block}
  .nav__cta{margin-left:auto}
  .hero{padding-top:52vh}
  .hero__media{right:0;width:100%;-webkit-mask-image:linear-gradient(0deg,transparent 0,#000 40%);mask-image:linear-gradient(0deg,transparent 0,#000 40%)}
  .how__top,.about__grid{grid-template-columns:1fr}
  /* How it runs becomes a vertical timeline; the line fills downwards */
  .runs{grid-template-columns:1fr;row-gap:32px;max-width:560px}
  .runs li{display:grid;grid-template-columns:44px minmax(0,1fr);column-gap:20px;align-items:start}
  .runs__n{grid-row:1 / span 2;margin:0}
  .runs h4{padding-top:11px}
  .runs::before,.runs::after{top:22px;bottom:22px;left:21.5px;right:auto;width:1px;height:auto;transform:scaleY(var(--p,1));transform-origin:top}
  .runs::before{transform:none}
  .cases__grid{grid-template-columns:1fr}
  .case--b{margin-top:24px}
  .about__media{width:min(100% - 48px,400px);margin:12px 0 0}
  .xp__row{grid-template-columns:repeat(2,minmax(0,1fr))}
  .problem__body{margin-left:0}
}
@media (max-width:767px){
  .chapter{grid-template-columns:1fr}
  .chapter--redesign .chapter__art{order:0;justify-self:start}
  .build__hud{flex-direction:column;align-items:flex-start}
  .nav__cta .pill__label{display:none}
  .nav__cta{padding:5px}
}
@media (max-width:560px){
  .runs,.xp__row,.deck{grid-template-columns:1fr}
  .deck__card{aspect-ratio:auto;min-height:390px;padding:28px 24px}
  .actions .pill{width:100%;justify-content:space-between}
}

/* ------------------------------------------------------------------
   Reduced motion: final states, no ambient movement, build stays stacked
   ------------------------------------------------------------------ */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  .ribbon__track{animation:none!important;flex-wrap:wrap;width:auto}
  .ribbon__list[aria-hidden]{display:none}
  .ribbon__list{flex:1 1 100%;flex-wrap:wrap;justify-content:center;padding:12px var(--gutter)}
  .ribbon__list li{min-height:56px}
  .ribbon__viewport{-webkit-mask-image:none;mask-image:none}
  .js .hero__title,.js [data-hero]{visibility:visible}
  .js [data-wipe]{clip-path:none}
  .js .deck{--f:1}
  .js .runs{--p:1}
}