The goal of the project was to create a visual language for DuPont Protection Technologies World Wide, which would refresh the existing content and give a marketable web presence to the global site. I proposed to have 3 set of images, having the key visual in action. Composite the background with the respective industry or environment where the DuPont suit or accessory is used. Because of the technical nature of the content, I saw the importance of redesigning all icons and infographics. For RMC I animated the model description tool be more visually intuitive, as well as infographics. I had great help and resources from the art department to find the images. There was a great amount of work in compositing and color grading the images. The concept extent into the print campaign.
Agency: Ogilvy One