AI Product Strategist
Helping organisations translate emerging capabilities into operational products and workflows. Nearly two decades of experience leading product, research, and transformation initiatives across automotive, insurance, and life sciences.
I work at the intersection of behavioural simulation and product strategy, designing systems that help organisations understand and respond to uncertainty.
My approach combines synthetic user methodologies and agentic frameworks to create environments where ideas can be explored, challenged, and refined before they are deployed at scale. The work draws on machine learning, NLP, and generative AI, grounded in a background in research and product development.
At Accenture Song I led research initiatives in synthetic user methodologies and agentic frameworks for automotive contexts, and served as Experience Lead for a vehicle app operating across large-scale digital ecosystems
15+ years in product, UX research and digital ecosystems, now focused on applied AI strategy. Based in Munich, working with European and global clients. I have a multicultural background, speak four languages, love the mountains and espresso on the rocks.
