AI Product Strategist
Helping organisations translate emerging capabilities into operational products and workflows. Nearly two decades of experience leading product, research, and transformation initiatives across automotive, insurance, and life sciences.
I work at the intersection of behavioural simulation, and product strategy. The approach combines synthetic user systems and agentic frameworks, especially in environments where human behavior is difficult to anticipate. My technical foundation spans applied machine learning, deep learning, NLP and generative AI, built on a background in UX and research.
At Accenture Song I led research initiatives in synthetic user methodologies and agentic frameworks for automotive contexts, and served as Experience Lead for a vehicle app operating across large-scale digital ecosystems
More recently, I expanded my expertise through the MIT Professional Education Applied AI & Data Science programme, gaining hands-on experience across a broad range of AI and data science methodologies. The experience strengthened my ability to translate business challenges into AI-enabled solutions and reinforced my interest in behavioural simulation and product strategy.
My core expertise has been working across complex enterprise environments involving cross-functional product, research, and technology teams.
15+ years in product, UX research and digital ecosystems, now focused on applied AI strategy. Based in Munich, working with European and global clients. I have a multicultural background, speak four languages, love the mountains and espresso on the rocks.
